Scaling a media startup to an investor-ready platform
Introduction
Onegrid is a fast-moving startup (founded in 2022) working at the intersection of blockchain technology, fan engagement, and creator monetisation. Their platform enables artists, musicians, and brands to reward audiences with on‑chain digital collectibles while delivering exclusive updates and personalised content – all within a frictionless Web3 experience.
Their vision: make Web3 actually usable and engaging for everyday fans.
But bold vision aside, Onegrid needed an MVP that didn’t just work – it had to look credible, perform reliably, and be ready to support serious investment conversations.
That’s when they turned to us.
The Challenge
Onegrid had already built a functional MVP, but:
- It wasn’t investor-ready visually or technically
- UX was clunky, onboarding unclear, and scalability limited
- Performance was unreliable under user load
- Core Web3 flows (e.g., collectible drops, smart contract calls) were fragile
- Analytics and internal tools were limited or non-existent
The team needed a trusted delivery partner who could stabilise, polish, and elevate their product-quickly, and without losing momentum.
Rite NRG's Solution
We jumped in to rebuild and future proof the platform starting with a deep audit of its architecture, UX, and smart contract integrations.
Key improvements Rite NRG delivered:
- Redesigned UX and front-end to be cleaner, faster, and intuitive for non-Web3 users
- Stabilised and refactored back-end architecture for better reliability and performance
- Built robust on-chain flows for collectible issuance, drop validation, and wallet connections
- Introduced admin and analytics dashboards for tracking user engagement and campaign success
- Optimised the platform for scalability and investor demo-readiness
- Delivered all of this in an agile, sprint-based setup-ensuring rapid feedback and continuous iteration
Technologies Used
SUPPORTED PROGRAMMING LANGUAGES AND PLATFORMS
The platform was rebuilt using React and Next.js on the front end, ensuring a fast, responsive, and modern user experience. On the back end, we used Node.js alongside a set of custom-built APIs to power the platform logic and core functionalities. For blockchain integration, we implemented Web3 libraries to handle wallet connections and smart contract interactions, working with Ethereum-based smart contracts (which were provided by the client, not developed by us). To support efficient development and delivery, we established CI/CD pipelines and DevOps workflows, enabling fast and reliable deployments. Additionally, the system was equipped with product analytics and A/B testing tools to help the team make data-driven product decisions.
They were highly responsive and flexible regarding the scope and milestones.
Lawrence
CEO at Onegrid
Results
The collaboration with OneGrid led to a complete product turnaround — transforming a raw concept into an investor-ready MVP that not only met the demands of modern blockchain infrastructure, but also delivered a seamless, intuitive experience for both Web2 and Web3 users. Our work laid the groundwork for rapid scaling, confident investor presentations, and long-term product evolution in the competitive fan engagement x blockchain space.
- A fully rebuilt, investment-ready MVP polished, fast, and scalable
- Seamless and intuitive onboarding for both Web2 and Web3 users
- Increased performance and platform stability under load
- More credibility and confidence in live investor demos
- Stronger positioning as a serious player in the fan engagement x blockchain space
Right solutions to real challenges
Turning complex challenges into strategic advantages through deep understanding and proven delivery frameworks. See how we did it.
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