Boosting medical clinic revenue by 30% while reducing admin by 80%

Introduction

The business is a UK medical centre offering personalised healthcare and precision medicine, focused on wellness and illness prevention. Therapies include Auditory Therapy, Biomedical Treatment and Neurodevelopmental Therapy, tailored and targeted to each client’s individual needs.

  • 30+ healthcare practitioners
  • 5 locations across the UK
  • 100+ clients treated daily

The Challenge

Imagine this: you wake up on a Tuesday morning with a serious migraine. No work for you today, you think. You call in sick, then head to your clinic’s website to book an appointment ASAP. Wednesday or Thursday would be ideal.

The site takes you to a calendar. It’s packed out with bright red, each half-hour slot showing ‘appointment taken’. Head still throbbing, you have to manually click through each day’s schedule, searching for an opening.

The page is slow. It takes a long time. And the calendar doesn’t show you the soonest appointment available; that’s for you to find out for yourself.

One of the clinicians, meanwhile, has just arrived at work. She notices her schedule looks even busier than usual today. Because she’s double-booked not once, not twice, but in three different slots.

There’s definitely no time to review clients’ notes before appointments – though there usually isn’t anyway. Lunch will be a 10 minute affair again.

In short: nobody’s happy.

Before Rite NRG began work, that’s what was happening. The clinic was using a legacy booking system that didn’t find calendar gaps for clients, didn’t prevent appointment clashes, didn’t assign appointments to clinicians or locations and didn’t even check clinicians’ capacity before booking.

Office admins were managing the system manually themselves. Only they had the full picture of the business process and operations: therapy reports, lab tests, clinicians’ schedules, report writing & appointment prep, team meetings, payments, refunds and cancellations.

And because the system couldn’t link with any other tools, like a user portal, health records, payment & invoicing – they had to input the same information into several systems, multiple times.

It was completely inefficient. Inevitably, mistakes were made.

Rite NRG's Solution

This challenge was approached not merely as a project to create dedicated software, as it was quickly identified that the core problem wasn’t a lack of software, but rather flawed assumptions and an insufficient analysis of the actual needs. As a delivery partner, the “riteway” approach is grounded in challenging existing assumptions and providing honest insights focused on value delivery. Even though the client had 12 years of their own experience in the industry, the collaboration started with a thorough discovery phase, challenging the status quo to ensure the most effective solution.

The work began with an in-depth “as-is” and “to-be” state analysis, combined with thorough data analysis to pinpoint every bottleneck. Crucially, extensive interviews were conducted with all stakeholders – patients, clinicians, and administrators – to gain a holistic understanding of the system from every user’s perspective. These interviews were instrumental in uncovering the intricate business logic governing appointment booking rules, practitioner roles, appointment priorities, and the time required for various pre- and post-appointment activities.

This foundational work revealed a critical insight: the booking system was not just a scheduling tool, but the operational heart of the entire clinic. It needed to standardise patient pathways, manage practitioner time and clinic capacity for on-site visits, and monitor income and billed clinician hours. Armed with this understanding, a scope was developed that automated every possible task and optimised the entire system, ensuring seamless integration and data flow.

Technologies Used

SUPPORTED PROGRAMMING LANGUAGES AND PLATFORMS

Results

The transformation achieved was profound and measurable:

  • 30% Increase in Client Bookings: The optimised booking system significantly boosted new appointments and overall business volume.
  • 80% Reduction in Manual Admin Hours: Automation and streamlined workflows drastically reduced administrative burden, optimising admin headcount from 11 to just two.
  • Enhanced Operational Efficiency & Patient Experience: Clinics gained clear visibility into capacity and finances, while patients benefited from an intuitive booking process.
  • Data-Driven Decision Making: Measurable KPIs, based on reliable, integrated data, empowered the clinic with actionable insights.

The re-engineered system transformed a complex, unwieldy process into an automated, efficient, and business-critical tool that directly improved the clinic’s bottom line.

Right solutions to real challenges

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